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FIGHTING FOR US &amp; GETTING THINGS DONE

Kelda stood up to the chemical lobby and authored the BPA Free Kids Act, to stop the neurotoxin bisphenol A, a toxic chemical with developmental effects on children, from being put in baby bottles. &nbsp;

AUTHORED &amp; PASSED THE BPA FREE KIDS ACT

As Vice Chair of the Committee on Health and Healthcare Reform, Kelda ensured 80,000 previously uninsured Wisconsinites received health care coverage. Kelda worked across the aisle to modernize nursing regulations and expand healthcare access for rural and urban communities alike.

EXPANDED HEALTHCARE COVERAGE

Kelda passed AB940, providing funding to crisis centers, and domestic violence survivor services in Wisconsin-- protecting victims and their families.

FUNDING FOR DOMESTIC VIOLENCE VICTIMS

As Executive Director of NARAL Pro-Choice Wisconsin for four years, Kelda helped Wisconsin pass its first pro-choice law in three decades: the Compassionate Care for Rape Victims Act.

COMPASSIONATE CARE FOR RAPE VICTIMS ACT

While still in law school, Kelda helped pass Act 60, which prevented wrongful convictions in Wisconsin. In the legislature, Kelda passed SB 120, restricting police departments from extreme forms of use of force, and prohibiting certain procedures from occurring, with penalties for those who violate-- and passed SB 122, ensuring transparency in use of force policies.

PASSED LANDMARK CRIMINAL JUSTICE REFORM

Kelda passed SB 523, addressing unfair labor practices in violation of collective bargaining rights. Protecting workers, defending unions, and supporting Wisconsin workers.

PROTECTED LABOR UNIONS &amp; WORKERS

Kelda passed AB 57, permitting Wisconsin mothers to breastfeed in public, and encouraging the implementation of increased access to private spaces for nursing mothers.

SUPPORTED BREASTFEEDING MOTHERS

Kelda passed SB 204, banning the discrimination of housing for individuals who have been the victims of domestic violence.

PROHIBITED HOUSING DISCRIMINATION

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We need over 2000 signatures by May 31 to get Kelda on the ballot.

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"Only one candidate can beat Tom Tiffany. Kelda Roys is the progressive, competent and proven candidate for governor who will win in November." -<a href="https://captimes.com/opinion/guest-columns/opinion-only-one-candidate-can-beat-tom-tiffany/article_b3a2b24e-19e3-4fd3-96a7-5c8ccaa962d9.html" target="_blank" rel="noopener noreferrer">former Lt. Governor Barbara Lawton</a>Kelda Roys is a proven Democratic leader who gets things done for Wisconsin families. A state senator, small business owner, attorney, and mom and stepmom of 5, Kelda is relentlessly focused on building a Wisconsin where everyone has the freedom to thrive.That's why Lt. Governor Lawton, WEAC, and more elected officials from all over Wisconsin back Kelda over any other candidate for governor.

Meet Kelda

KeldaCare

As a mom and small business owner, Kelda understands how challenging it can be to pay for health care.KeldaCare will enable every Wisconsinite to buy into the very same health insurance plan that Kelda enjoys as a state senator, and give people the freedom to build a better life.Kelda's plan opens up the high quality, competitively priced, nonprofit state employee health insurance plan to allow any person or entity to buy in, at cost. Small businesses, unions, municipalities, and even large companies will benefit by being able to join the state employee pool, enjoying excellent, lower cost insurance than the expensive, private, for-profit health insurance options currently available.With KeldaCare, small and medium sized businesses that make our communities vibrant will be able to start, grow, and compete. Plus, by covering more people and expanding the pool, we will be able to reduce uncompensated care, lower premium costs for everyone including taxpayers, and keep rural clinics and hospitals open.For over 20 years, Kelda has fought for and passed laws to expand affordable healthcare for Wisconsinites. She's the only candidate in this race who's actually delivered on expanding access to affordable healthcare.

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PRIVACY POLICY

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Green Bay Area School BOARD MEMBER &amp; Clerk

Jeanette Knill

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Dr. David Burnett

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As a mom and small business owner, Kelda understands how challenging it can be to pay for health care.KeldaCare will enable every Wisconsinite to buy into the very same health insurance plan that Kelda enjoys as a state senator, and give people the freedom to build a better life. Kelda's plan opens up the high quality, competitively priced, nonprofit state employee health insurance plan to allow any person or entity to buy in, at cost. Small businesses, unions, municipalities, and even large companies will benefit by being able to join the state employee pool, enjoying excellent, lower cost insurance than the expensive, private, for-profit health insurance options currently available. With KeldaCare, small and medium sized businesses that make our communities vibrant will be able to start, grow, and compete. Plus, by covering more people and expanding the pool, we will be able to reduce uncompensated care, lower premium costs for everyone including taxpayers, and keep rural clinics and hospitals open. For over 20 years, Kelda has fought for and passed laws to expand affordable healthcare for Wisconsinites. She's the only candidate in this race who's actually delivered on expanding access to affordable healthcare.

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<h2 style="text-align: center">KELDA ROYS CAN'T BE BOUGHT. HER CAMPAIGN RELIES ON GRASSROOTS DONATIONS FROM HARDWORKING WISCONSINITES LIKE YOU -- NOT CORPORATE PACS.</h2>

<h2>KeldaCare</h2>A bold plan to expand affordable healthcare coverage by allowing any Wisconsinite or business to buy into the same health insurance state employees have.

<h2>Kelda’s Plan for Energy Abundance</h2>Lower Costs, Cleaner Air. No More Unregulated Data Centers. Wisconsin will be 100% powered by clean energy by 2050.

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<h3></h3><img src="https://run.imgix.net/7e4168f2-3ad1-47f2-b9a3-b304b7a43bf9/277d100f-c931-41c5-a230-db9f0556ceb0/277d100f-c931-41c5-a230-db9f0556ceb0.heic?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=104%2C34%2C2341%2C1599&amp;w=1500" alt="" caption="" align="center" alignwidth="25" tiltdirection="left" variant="framed"><h4 style="text-align: center;">(Kelda with her pet goat Penelope)</h4><h4 style="text-align: center;">HOMEGROWN BADGER</h4>A lifelong Wisconsinite, Kelda was born in Marshfield and spent her early years in rural Taylor County, where her family lived in a one room schoolhouse they remodeled. Her dad, who spent his career in law enforcement, her mom, a social worker, and her stepdad, an environmental lawyer, taught her to find the good in people, take every chance to help others, and follow her passion for public service. For over two decades, Kelda has devoted her career to making real change for everyday Wisconsinites -- improving lives and making state government work for us.<img src="https://run.imgix.net/7e4168f2-3ad1-47f2-b9a3-b304b7a43bf9/85f96da5-deb9-4dc7-80bc-4b01553c50a4/85f96da5-deb9-4dc7-80bc-4b01553c50a4.png?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=298%2C0%2C1308%2C1378&amp;w=1500" alt="" caption="" align="center" alignwidth="25" tiltdirection="left" variant="framed"><h3 style="text-align: center;">BUILDING A STRONGER, MORE AFFORDABLE FUTURE FOR WISCONSIN</h3>As a mom and stepmom of five, Kelda’s commitment to Wisconsin’s future is personal — and she knows a thing or two about managing chaos. As our Governor, Kelda will be relentlessly focused on building a Wisconsin where everyone has the freedom to thrive.<img src="https://run.imgix.net/7e4168f2-3ad1-47f2-b9a3-b304b7a43bf9/6599bcb6-48c3-47cb-b785-36fa292a8d99/6599bcb6-48c3-47cb-b785-36fa292a8d99.jpeg?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=0%2C0%2C6000%2C4000&amp;w=1500" alt="" caption="" align="center" alignwidth="25" tiltdirection="left" variant="framed"><h3 style="text-align: center;">FIGHTING FOR A STRONGER WISCONSIN</h3>As a state senator, small business owner, attorney, and champion for women’s rights, Kelda has spent her life putting people first – fighting for a stronger Wisconsin, and never quitting on tough problems until they’re solved.&nbsp;<img src="https://run.imgix.net/7e4168f2-3ad1-47f2-b9a3-b304b7a43bf9/1870bb8e-ccde-4417-a4ba-dc1de4f08c22/1870bb8e-ccde-4417-a4ba-dc1de4f08c22.jpeg?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=0%2C0%2C3728%2C2360&amp;w=1500" alt="" caption="" align="center" alignwidth="25" tiltdirection="left" variant="framed"><h3 style="text-align: center;">STANDING WITH WORKING WISCONSINITES</h3>As the Democratic Caucus Chair and youngest State Representative in the Assembly, Kelda fought alongside hundreds of thousands of Wisconsinites against Scott Walker’s attack on working people. Kelda has been an ally to all workers, fighting for fair wages, good benefits, and dignity for every person in the workplace. &nbsp;<img src="https://run.imgix.net/7e4168f2-3ad1-47f2-b9a3-b304b7a43bf9/fee73704-e6d8-444d-9eba-66ad82ca333d/fee73704-e6d8-444d-9eba-66ad82ca333d.jpeg?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=1766%2C94%2C2435%2C1818&amp;w=1500" alt="" caption="" align="center" alignwidth="27" tiltdirection="left" variant="framed"><h3 style="text-align: center;">DEFENDING OUR RIGHTS AND FREEDOM</h3>With abortion rights under attack by extreme politicians, Kelda has been a leading voice for reproductive freedom for over two decades – as executive director of a statewide pro-choice group, she helped pass Wisconsin’s first pro-choice law in three decades. As a legislator, she has fought relentlessly to protect abortion rights, expand infertility coverage and contraception access, and get politicians out of our private decisions. With democracy on the line, Kelda knows that our rights and freedoms are non-negotiable.<img src="https://run.imgix.net/7e4168f2-3ad1-47f2-b9a3-b304b7a43bf9/017375e3-9e38-4e43-b329-cdedf9931ac6/017375e3-9e38-4e43-b329-cdedf9931ac6.png?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=0%2C0%2C2068%2C1374&amp;w=1500" alt="" caption="" align="center" alignwidth="25" tiltdirection="left" variant="framed"><h3 style="text-align: center;">EXPANDING ACCESS TO AFFORDABLE HEALTH CARE</h3>As a legislator, Kelda turns big ideas into real results: expanding BadgerCare to cover 80,000 more Wisconsinites and working with nurse practitioners to pass a bipartisan law to make health care more affordable and more accessible. On the powerful budget-writing committee, Kelda has championed affordable childcare, public education funding, and lowering costs for families.<img src="https://run.imgix.net/7e4168f2-3ad1-47f2-b9a3-b304b7a43bf9/de9dc37e-34e6-4334-9649-8791b7168a55/de9dc37e-34e6-4334-9649-8791b7168a55.jpeg?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=0%2C0%2C2048%2C1365&amp;w=1500" alt="" caption="" align="center" alignwidth="25" tiltdirection="left" variant="framed"><h3 style="text-align: center;">LOOKING OUT FOR SMALL BUSINESSES</h3>When she saw the beginnings of the housing crisis, Kelda founded a business to lower fees and make it easier for people to buy and sell their homes. As a small business owner and entrepreneur, Kelda knows the challenges our small businesses face – and that solving them is the key to a vibrant, growing economy that works for everyone.<img src="https://run.imgix.net/7e4168f2-3ad1-47f2-b9a3-b304b7a43bf9/440b8981-fe72-47eb-aa91-5f34228db175/440b8981-fe72-47eb-aa91-5f34228db175.jpeg?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=0%2C221%2C7190%2C4650&amp;w=1500" alt="" caption="" align="center" alignwidth="25" tiltdirection="left" variant="framed"><h3 style="text-align: center;">HOLDING THE POWERFUL ACCOUNTABLE</h3>Kelda doesn’t bend to billionaires or bullies. She holds the powerful accountable: she stood up to the chemical lobby and authored the BPA Free Kids Act, to stop the neurotoxin bisphenol A from being put into baby bottles. She spoke out against the Foxconn boondoggle when others wouldn’t. And when Elon Musk tried to buy a Wisconsin Supreme Court seat – she raised hell, urging him to be charged for violating Wisconsin’s election bribery laws. Kelda’s campaigns have always been powered by grassroots contributions, not corporate PACs.&nbsp;<img src="https://run.imgix.net/7e4168f2-3ad1-47f2-b9a3-b304b7a43bf9/69f4d526-6022-4b5b-a003-175f296eb83f/69f4d526-6022-4b5b-a003-175f296eb83f.jpeg?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=117%2C21%2C812%2C644&amp;w=1500" alt="" caption="" align="center" alignwidth="25" tiltdirection="left" variant="framed"><h3 style="text-align: center;">A RELENTLESS GOVERNOR FOR A BETTER WISCONSIN</h3>As our Governor, Kelda will work tirelessly to make Wisconsin the best place to live, work, and raise a family. That starts by making our public schools the best in the country from early childhood to higher education, making health care affordable and accessible, and empowering families struggling to make ends meet by raising wages and lowering costs for all Wisconsinites. Kelda will fight until the job is done – she always has, and always will.

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Kelda knows Wisconsin can be a place of opportunity and fairness. All Wisconsinites are worth fighting for – no matter who you are or where you’re from, you and your family deserve the freedom to thrive. That means lowering costs and raising wages, affordable healthcare, housing, and childcare, and great public schools for every child.

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Join our movement! Below are just a few of the thousands of Wisconsinites who are backing Kelda in this important race. We're volunteering, donating, spreading the word, canvassing, displaying yard signs and buttons, and powering this campaign to victory on Aug. 11 and Nov. 3.Join us today!

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Updated Jun 10, 2026Wisconsin primary voters statewide need to see on broadcast, streaming, digital, and read in the mail that Kelda Roys has spent her life fighting for Wisconsin and will stand up to Trump.As a state senator, attorney and small business owner, Kelda has protected abortion rights, expanded BadgerCare to 80,000 people and stood up for workers. As Governor, Kelda will lower costs, fully fund our schools while lowering property taxes and she’ll open the state health care plan so anyone can buy in. Kelda has spent her life fighting for what’s right, so she’ll protect our democracy from Donald Trump and hold him and Wisconsin Republican enablers accountable. She is proud to be recommended by Wisconsin teachers (WEAC).While broadcast is the priority, digital and mail should go as wide as possible. High priority targets are white women over 50 and women in the Milwaukee suburbs.<a href="https://youtu.be/z8jFjgQ9I-M" target="_blank" rel="noopener noreferrer">Clips of Kelda can be found here</a><a href="https://www.dropbox.com/scl/fo/19tgxnxcy5irgxugjuo77/AB5FhSJ_io_L8LUSDd6sAnU?rlkey=b9en2m840t0ykh55pzl8s9weo&amp;st=65x8ar0m&amp;dl=0">Photos of Kelda can be found here</a>

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Kelda’s Plan for Energy Abundance

Lower Costs, Cleaner AirWisconsin will be 100% powered by clean energy by 2050. Combating climate change is our century’s challenge, and upgrading our energy grid for efficiency and renewables will help lower energy costs while reducing pollution and improving human health. The future of Wisconsin’s energy economy is in clean, renewable power, especially solar, wind, and geothermal, and more efficient use of our grid and energy resources.Wisconsin has no fossil fuels, so every dollar we spend on hydrocarbons leaves our state. Fortunately, wind and solar are now the cheapest and fastest new sources of energy – meaning it makes financial sense to be investing in renewables. But it’s also good for our economy, because clean energy creates high-paying jobs that stay here in Wisconsin, and we can be a leader in renewable energy technology. Our highly-skilled manufacturing workforce and world class research institutions put Wisconsin in a great position to lead on the creation and implementation of new, clean energy technology, from batteries to nuclear fusion.

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Learn more about Kelda's detailed plans to help Wisconsinites thrive.

Kelda’s Plan for Energy Abundance: Lower Costs, Cleaner Air

Wisconsin will be 100% powered by clean energy by 2050. Combating climate change is our century’s challenge, and upgrading our energy grid for efficiency and renewables will help lower energy costs while reducing pollution and improving human health. The future of Wisconsin’s energy economy is in clean, renewable power, especially solar, wind, and geothermal, and more efficient use of our grid and energy resources.&nbsp; Wisconsin has no fossil fuels, so every dollar we spend on hydrocarbons leaves our state. Fortunately, wind and solar are now the cheapest and fastest new sources of energy – meaning it makes financial sense to be investing in renewables. But it’s also good for our economy, because clean energy creates high-paying jobs that stay here in Wisconsin, and we can be a leader in renewable energy technology. Our highly-skilled manufacturing workforce and world class research institutions put Wisconsin in a great position to lead on the creation and implementation of new, clean energy technology, from batteries to nuclear fusion.

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<h2>How?</h2><ol><li>If you have not already, email <a href="mailto:forward@keldaroys.com">forward@keldaroys.com </a>to get connected with high-traffic canvassing locations, best practices, and signature goals.</li><li>Download and print the nomination papers found <a href="https://drive.google.com/file/d/1V9utXvwgWefLS_CBBVLDY3GTpImPOELn/view?usp=drive_link" target="_blank" rel="noopener noreferrer">here.</a></li><li>At the bottom of the paper, fill in your name and residential address. Do not fill in anything else yet.</li><li>Ask up to 10 friends per sheet to sign for Kelda. Each signer must be at least 18 years old, live in Wisconsin, and be eligible to vote (they do not need to be registered). Every signer must fully complete their row. The nomination paper may not be left unattended on counters or posted on bulletin boards. Signers may only sign for one candidate in the governor's race.</li><li>After the page is complete, sign and date it. Do not fill in the “Page No.” field.</li><li>Mail the nomination papers to P.O. Box 231, Madison, WI 53701 by May 15. Photos do not count. All nomination papers must be physically mailed by May 15.</li></ol>

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Lower energy costs by appointing PSC commissioners who will stand up for consumers, not act as rubber stamps for utility companies, and who will prioritize conservation/efficiency and wind and solar generation, which are cheaper than fossil fuelsExpand the PSC’s staff so that they have the capacity to actually vet and challenge rate hikes and certificates, while improving regulatory functions for stakeholdersIncrease the budget of the Citizens Utility Board so that ratepayers have a meaningful advocateEncourage and prioritize the development of renewable energy production, by making it easier and faster to build solar, wind, and geothermal energy – enabling us to bring coal fired power plants offline more quicklyExpand access to renewable power and solar energy for renters, low-income households, farmers, and homeowners who cannot install rooftop solar because of cost, shading, roof condition, or property restrictions.Increase energy independence and reduce strain on transmission systems by diversifying power generation, encouraging local generation closer to where power is needed, and reducing reliance on imported fuels or out-of-state power purchasesMake Wisconsin a conservation leader – expand the efficiency program Focus on Energy, and create a commercial and industrial counterpart to make reducing energy consumption easy and affordable for businesses, factories, farmers, and other non-residential usersConservation, efficiency, and managing demand are key to keeping utility rates down. I’ll increase investment in Wisconsin’s successful Focus on Energy program and other conservation/energy reduction measures, and create a commercial and industrial counterpart – because the cheapest kilowatt is the one we never use. Wisconsin has fallen far behind on efficiency upgrades that save money and energy, and all of us are paying higher energy costs as a result.

Protect our pocketbooks and our lungs

Public spaces and natural resources must be preserved and protected for future generations. Wisconsin has many beautiful parks and public lands for conservation and recreation, but our future is threatened by climate change and weak environmental policies. Our most important industries -- agriculture, manufacturing, and tourism -- all depending on responsible stewardship of natural resources. Fighting climate change requires a real commitment to clean, renewable power, so that we can have a thriving economy that doesn't threaten our environment and natural resources. Smart energy policies will benefit our environmental and economic health while delivering clean, reliable, affordable energy. As governor, I will: <ul><li>Increase renewable energy targets for utilities so we can target Wisconsin being 100% powered by clean energy by 2050, and encourage pricing that supports rather than punishes clean energy</li><li>Invest in Wisconsin’s burgeoning clean tech sectors, including the design and development of advanced battery technology, fusion energy, sensors and controls, quantum computing, and advanced manufacturing</li><li>Create incentives and partnerships to make Wisconsin the technological center of clean energy and research</li><li>Require strong protections for workers and consumers on energy projects, making sure that well-trained and fairly compensated workers are building and maintaining our energy infrastructure, including renewables, and ensuring that all energy developers and producers meet strong safety standards</li></ul>

Clean energy is a win for workers, families, and our planet. Wisconsin can lead the fight against climate change while creating good-paying union jobs and building an economy that works for everyone.

Clean, Plentiful Energy: Good for Our People and Our Planet

Create an office of insurance investigation to investigate insurance companies who wrongfully deny coverageAudit health insurance companies with high rates of claim denialsEliminate prior authorizations in most circumstances Stop surprise billing

Insurance Accountability

“No matter where you are in Wisconsin, affordable housing is becoming harder to find. Housing costs are rising fast enough without letting landlords use computer-aided illegal price-fixing schemes. Skyrocketing housing costs are hurting our economy – making it hard for employers to attract and retain workers, reducing people’s spending power and financial security, and increasing homelessness. This legislation will help stop big tech companies from ripping off Wisconsin renters.”

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ROYS, BROWN CIRCULATES LEGISLATION TO PREVENT RENT PRICE GOUGING

A group of Democratic Wisconsin State Senators introduced a bill to make a $480 million direct investment in the state’s child care industry on Thursday, May 22.

DEMOCRATIC SENATORS INTRODUCE BILL TO FUND CHILD CARE

The transition to clean energy is not just a challenge but an opportunity for Wisconsin. We can leverage our expertise and strengths as a state to make Wisconsin a leader in this high growth sector. Good paying jobs, capital investment, and tax revenue can follow from Wisconsin’s role in researching, designing, and manufacturing components of clean tech, from solar glass to turbine components to nuclear fusion.Increase renewable energy targets for utilities so we can target Wisconsin being 100% powered by clean energy by 2050, and encourage pricing that supports rather than punishes clean energyInvest in Wisconsin’s burgeoning clean tech sectors, including the design and development of advanced battery technology, fusion energy, sensors and controls, quantum computing, and advanced manufacturingCreate incentives and partnerships to make Wisconsin the technological center of clean energy and researchRequire strong protections for workers and consumers on energy projects, making sure that well-trained and fairly compensated workers are building and maintaining our energy infrastructure, and ensuring that developers meet strong safety standards

Build a clean energy economy in Wisconsin

Kelda will attract and retain healthcare professionals by making it easier and more affordable to become providers, prioritizing loan forgiveness and expanding scholarships Ban salary discrimination (using credit scores and other data) in offers of compensation<a href="https://docs.legis.wisconsin.gov/2025/related/proposals/sb965.pdf" style="color: var(--color-text); text-decoration-color: var(--color-text);">Restore collective bargaining rights for healthcare workers</a>Increase in supports for in-home caregivers

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