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FIGHTING FOR US &amp; GETTING THINGS DONE

Kelda stood up to the chemical lobby and authored the BPA Free Kids Act, to stop the neurotoxin bisphenol A, a toxic chemical with developmental effects on children, from being put in baby bottles. &nbsp;

AUTHORED &amp; PASSED THE BPA FREE KIDS ACT

As Vice Chair of the Committee on Health and Healthcare Reform, Kelda ensured 80,000 previously uninsured Wisconsinites received health care coverage. Kelda worked across the aisle to modernize nursing regulations and expand healthcare access for rural and urban communities alike.

EXPANDED HEALTHCARE COVERAGE

Kelda passed AB940, providing funding to crisis centers, and domestic violence survivor services in Wisconsin-- protecting victims and their families.

FUNDING FOR DOMESTIC VIOLENCE VICTIMS

As Executive Director of NARAL Pro-Choice Wisconsin for four years, Kelda helped Wisconsin pass its first pro-choice law in three decades: the Compassionate Care for Rape Victims Act.

COMPASSIONATE CARE FOR RAPE VICTIMS ACT

While still in law school, Kelda helped pass Act 60, which prevented wrongful convictions in Wisconsin. In the legislature, Kelda passed SB 120, restricting police departments from extreme forms of use of force, and prohibiting certain procedures from occurring, with penalties for those who violate-- and passed SB 122, ensuring transparency in use of force policies.

PASSED LANDMARK CRIMINAL JUSTICE REFORM

Kelda passed SB 523, addressing unfair labor practices in violation of collective bargaining rights. Protecting workers, defending unions, and supporting Wisconsin workers.

PROTECTED LABOR UNIONS &amp; WORKERS

Kelda passed AB 57, permitting Wisconsin mothers to breastfeed in public, and encouraging the implementation of increased access to private spaces for nursing mothers.

SUPPORTED BREASTFEEDING MOTHERS

Kelda passed SB 204, banning the discrimination of housing for individuals who have been the victims of domestic violence.

PROHIBITED HOUSING DISCRIMINATION

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Kelda Roys is a proven Democratic leader who gets things done for Wisconsin families. A state senator, small business owner, attorney, and mom and stepmom of 5, Kelda is relentlessly focused on building a Wisconsin where everyone has the freedom to thrive.

Meet Kelda

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Last Updated: August 29, 2025This Privacy Policy explains how information about you is collected, used and disclosed by Kelda Roys for Governor and its affiliates (the “Campaign”) with respect to your use of the website located at <a href="http://keldaroys.com" target="_blank" rel="noopener noreferrer">keldaroys.com</a> and the other websites, mobile sites, and online services that link to this Privacy Policy (collectively, the “Site”) or when you otherwise interact with us.We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you an email notification). We encourage you to review the Privacy Policy whenever you access the Site to stay informed about our information practices and the ways you can help protect your privacy.<h3>INFORMATION YOU PROVIDE</h3>We collect information you provide directly to us. For example, we collect information if you fill out a form, make a donation, send us an email, sign up for an event, sign up to receive updates or SMS alerts, request information, sign a petition, sign up as a volunteer or otherwise communicate with us or through our platform. The types of information we collect may include your name, contact information (including email address, social media handles, user names, postal address, phone number), payment information, and other information you choose to provide.In addition, the Federal Election Commission (“FEC”) may require us to collect certain personal information from donors. 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<h2 style="text-align: center">KELDA ROYS CAN'T BE BOUGHT. HER CAMPAIGN RELIES ON GRASSROOTS DONATIONS FROM HARDWORKING WISCONSINITES LIKE YOU -- NOT CORPORATE PACS.</h2>

<h2>KeldaCare</h2>A bold plan to open Wisconsin's health insurance, allowing any Wisconsin individual to buy into the same health insurance state employees have.

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<h3></h3><img src="https://run.imgix.net/7e4168f2-3ad1-47f2-b9a3-b304b7a43bf9/277d100f-c931-41c5-a230-db9f0556ceb0/277d100f-c931-41c5-a230-db9f0556ceb0.heic?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=104%2C34%2C2341%2C1599&amp;w=1500" alt="" caption="" align="center" alignwidth="25" tiltdirection="left" variant="framed"><h4 style="text-align: center">(Kelda with her pet goat Penelope)</h4><h4 style="text-align: center">HOMEGROWN BADGER</h4>A lifelong Wisconsinite, Kelda was born in Marshfield and spent her early years in rural Taylor County, where her family lived in a one room schoolhouse they remodeled. Her dad, who spent his career in law enforcement, her mom, a social worker, and her stepdad, an environmental lawyer, taught her to find the good in people, take every chance to help others, and follow her passion for public service. For over two decades, Kelda has devoted her career to making real change for everyday Wisconsinites -- improving lives and making state government work for us.<img src="https://run.imgix.net/7e4168f2-3ad1-47f2-b9a3-b304b7a43bf9/85f96da5-deb9-4dc7-80bc-4b01553c50a4/85f96da5-deb9-4dc7-80bc-4b01553c50a4.png?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=298%2C0%2C1308%2C1378&amp;w=1500" alt="" caption="" align="center" alignwidth="25" tiltdirection="left" variant="framed"><h3 style="text-align: center">BUILDING A STRONGER, MORE AFFORDABLE FUTURE FOR WISCONSIN</h3>As a mom and stepmom of five, Kelda’s commitment to Wisconsin’s future is personal — and she knows a thing or two about managing chaos. As our Governor, Kelda will be relentlessly focused on building a Wisconsin where everyone has the freedom to thrive.<img src="https://run.imgix.net/7e4168f2-3ad1-47f2-b9a3-b304b7a43bf9/6599bcb6-48c3-47cb-b785-36fa292a8d99/6599bcb6-48c3-47cb-b785-36fa292a8d99.jpeg?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=0%2C0%2C6000%2C4000&amp;w=1500" alt="" caption="" align="center" alignwidth="25" tiltdirection="left" variant="framed"><h3 style="text-align: center">FIGHTING FOR A STRONGER WISCONSIN</h3>As a state senator, small business owner, attorney, and champion for women’s rights, Kelda has spent her life putting people first – fighting for a stronger Wisconsin, and never quitting on tough problems until they’re solved.&nbsp;<img src="https://run.imgix.net/7e4168f2-3ad1-47f2-b9a3-b304b7a43bf9/1870bb8e-ccde-4417-a4ba-dc1de4f08c22/1870bb8e-ccde-4417-a4ba-dc1de4f08c22.jpeg?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=0%2C0%2C3728%2C2360&amp;w=1500" alt="" caption="" align="center" alignwidth="25" tiltdirection="left" variant="framed"><h3 style="text-align: center">STANDING WITH WORKING WISCONSINITES</h3>As the Democratic Caucus Chair and youngest State Representative in the Assembly, Kelda fought alongside hundreds of thousands of Wisconsinites against Scott Walker’s attack on working people. Kelda has been an ally to all workers, fighting for fair wages, good benefits, and dignity for every person in the workplace. &nbsp;<img src="https://run.imgix.net/7e4168f2-3ad1-47f2-b9a3-b304b7a43bf9/fee73704-e6d8-444d-9eba-66ad82ca333d/fee73704-e6d8-444d-9eba-66ad82ca333d.jpeg?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=1766%2C94%2C2435%2C1818&amp;w=1500" alt="" caption="" align="center" alignwidth="27" tiltdirection="left" variant="framed"><h3 style="text-align: center">DEFENDING OUR RIGHTS AND FREEDOM</h3>With abortion rights under attack by extreme politicians, Kelda has been a leading voice for reproductive freedom for over two decades – as executive director of a statewide pro-choice group, she helped pass Wisconsin’s first pro-choice law in three decades. As a legislator, she has fought relentlessly to protect abortion rights, expand infertility coverage and contraception access, and get politicians out of our private decisions. With democracy on the line, Kelda knows that our rights and freedoms are non-negotiable. <img src="https://run.imgix.net/7e4168f2-3ad1-47f2-b9a3-b304b7a43bf9/017375e3-9e38-4e43-b329-cdedf9931ac6/017375e3-9e38-4e43-b329-cdedf9931ac6.png?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=0%2C0%2C2068%2C1374&amp;w=1500" alt="" caption="" align="center" alignwidth="25" tiltdirection="left" variant="framed"><h3 style="text-align: center">EXPANDING ACCESS TO AFFORDABLE HEALTH CARE</h3>As a legislator, Kelda turns big ideas into real results: expanding BadgerCare to cover 80,000 more Wisconsinites and working with nurse practitioners to pass a bipartisan law to make health care more affordable and more accessible. On the powerful budget-writing committee, Kelda has championed affordable childcare, public education funding, and lowering costs for families.<img src="https://run.imgix.net/7e4168f2-3ad1-47f2-b9a3-b304b7a43bf9/de9dc37e-34e6-4334-9649-8791b7168a55/de9dc37e-34e6-4334-9649-8791b7168a55.jpeg?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=0%2C0%2C2048%2C1365&amp;w=1500" alt="" caption="" align="center" alignwidth="25" tiltdirection="left" variant="framed"><h3 style="text-align: center">LOOKING OUT FOR SMALL BUSINESSES</h3>When she saw the beginnings of the housing crisis, Kelda founded a business to lower fees and make it easier for people to buy and sell their homes. As a small business owner and entrepreneur, Kelda knows the challenges our small businesses face – and that solving them is the key to a vibrant, growing economy that works for everyone.<img src="https://run.imgix.net/7e4168f2-3ad1-47f2-b9a3-b304b7a43bf9/440b8981-fe72-47eb-aa91-5f34228db175/440b8981-fe72-47eb-aa91-5f34228db175.jpeg?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=0%2C221%2C7190%2C4650&amp;w=1500" alt="" caption="" align="center" alignwidth="25" tiltdirection="left" variant="framed"><h3 style="text-align: center">HOLDING THE POWERFUL ACCOUNTABLE</h3>Kelda doesn’t bend to billionaires or bullies. She holds the powerful accountable: she stood up to the chemical lobby and authored the BPA Free Kids Act, to stop the neurotoxin bisphenol A from being put into baby bottles. She spoke out against the Foxconn boondoggle when others wouldn’t. And when Elon Musk tried to buy a Wisconsin Supreme Court seat – she raised hell, urging him to be charged for violating Wisconsin’s election bribery laws. Kelda’s campaigns have always been powered by grassroots contributions, not corporate PACs.&nbsp;<img src="https://run.imgix.net/7e4168f2-3ad1-47f2-b9a3-b304b7a43bf9/69f4d526-6022-4b5b-a003-175f296eb83f/69f4d526-6022-4b5b-a003-175f296eb83f.jpeg?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=117%2C21%2C812%2C644&amp;w=1500" alt="" caption="" align="center" alignwidth="25" tiltdirection="left" variant="framed"><h3 style="text-align: center">A RELENTLESS GOVERNOR FOR A BETTER WISCONSIN</h3>As our Governor, Kelda will work tirelessly to make Wisconsin the best place to live, work, and raise a family. That starts by making our public schools the best in the country from early childhood to higher education, making health care affordable and accessible, and empowering families struggling to make ends meet by raising wages and lowering costs for all Wisconsinites. Kelda will fight until the job is done – she always has, and always will.

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Kelda knows Wisconsin can be a place of opportunity and fairness. All Wisconsinites are worth fighting for – no matter who you are or where you’re from, you and your family deserve the freedom to thrive. That means lowering costs and raising wages, affordable healthcare, housing, and childcare, and great public schools for every child.

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As a mom and small business owner, Kelda understands how challenging it can be to pay for health care.KeldaCare is a public option, allowing any Wisconsin individual or entity (business, nonprofit, union, or municipality) to buy into the same health insurance state employees have.

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On day one, Kelda will issue an Executive Order to join together with neighboring states to increase purchasing power and ensure availability of vaccines and prescription drugs<a href="https://docs.legis.wisconsin.gov/2025/related/proposals/ab62.pdf" style="color: var(--color-text); text-decoration-color: var(--color-text);">Wisconsin Rx Fairness</a>Capping the copay for insulin, asthma and diabetes medicationRequiring coverage of over-the-counter oral contraceptionEnding discriminatory reimbursement practicesCreating a state prescription drug purchasing boardFurther reform Pharmacy Benefit Managers to protect patients

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Create an office of insurance investigation to investigate insurance companies who wrongfully deny coverageAudit health insurance companies with high rates of claim denialsEliminate prior authorizations in most circumstances Stop surprise billing

Insurance Accountability

“No matter where you are in Wisconsin, affordable housing is becoming harder to find. Housing costs are rising fast enough without letting landlords use computer-aided illegal price-fixing schemes. Skyrocketing housing costs are hurting our economy – making it hard for employers to attract and retain workers, reducing people’s spending power and financial security, and increasing homelessness. This legislation will help stop big tech companies from ripping off Wisconsin renters.”

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ROYS, BROWN CIRCULATES LEGISLATION TO PREVENT RENT PRICE GOUGING

A group of Democratic Wisconsin State Senators introduced a bill to make a $480 million direct investment in the state’s child care industry on Thursday, May 22.

DEMOCRATIC SENATORS INTRODUCE BILL TO FUND CHILD CARE

Kelda will attract and retain healthcare professionals by making it easier and more affordable to become providers, prioritizing loan forgiveness and expanding scholarships Ban salary discrimination (using credit scores and other data) in offers of compensation<a href="https://docs.legis.wisconsin.gov/2025/related/proposals/sb965.pdf" style="color: var(--color-text); text-decoration-color: var(--color-text);">Restore collective bargaining rights for healthcare workers</a>Increase in supports for in-home caregivers

Invest in Wisconsin’s Healthcare Workforce

End surprise billing for behavioral health servicesEliminate exemptions for insurance coverage of mental health care, including evidence-based treatment and support for substance use disorder<a href="https://docs.legis.wisconsin.gov/2025/related/proposals/ab337.pdf" style="color: var(--color-text); text-decoration-color: var(--color-text);">Invest in school-based mental health services to ensure our kids get support they need to thrive</a>

Mental Health Support

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“The man responsible for overturning Roe [v. Wade] and making this country a hellscape for women now hopes we’re too stupid to remember Donald Trump … packed the federal judiciary with anti-abortion extremists,”

KELDA ROYS IS ON A MISSION TO NOT LET DONALD TRUMP MISLEAD VOTERS ON HIS ABORTION RECORD

In this week’s Capitol Chats episode, Joint Finance Committee member and Sen. Kelda Roys, D-Madison, talks about her vote against the state budget and criticizes Republicans’ approach to the budget process.

WHY SENATOR ROYS VOTED AGAINST THE 2025 STATE BUDGET

Kelda will ensure that every Wisconsinite, regardless of race, gender, or background, has access to the health resources they need to thrive.<a href="https://docs.legis.wisconsin.gov/2025/related/proposals/sb566.pdf" style="color: var(--color-text); text-decoration-color: var(--color-text);">Ensure insurance covers infertility treatment</a><a href="https://docs.legis.wisconsin.gov/2025/related/proposals/sb589.pdf" style="color: var(--color-text); text-decoration-color: var(--color-text);">Create a Right to Contraception</a><a href="https://legis.wisconsin.gov/senate/26/roys/media/g1pgyhrz/right-to-ivf.pdf" style="color: var(--color-text); text-decoration-color: var(--color-text);">Create a right to Infertility treatment</a><a href="https://docs.legis.wisconsin.gov/2025/related/proposals/sb271.pdf" style="color: var(--color-text); text-decoration-color: var(--color-text);">Remove politicians from the doctors office and protect reproductive healthcare</a><a href="https://docs.legis.wisconsin.gov/2025/related/proposals/sb804.pdf" style="color: var(--color-text); text-decoration-color: var(--color-text);">Protect patients from overzealous prosecution of miscarriages</a>Support evidence-based programs to reduce infant and maternal mortality