ENDORSEMENTS

"Kelda Roys is the only candidate who can beat Tom Tiffany. Getting this election right is of utmost importance for the future of Wisconsin. Three fundamental criteria drive my endorsement:

1. We need a candidate who can win the general election. By that, I mean a true progressive with a compelling and mature vision who has the potential to be embraced by independents and even moderate conservatives looking for responsible leadership, defined by integrity.

2. We need a candidate who is fully prepared to govern from day one, and who respects and understands the critical relationship between a governor and the legislature.

3. We need a fearless candidate, strong and bold and braced for the pressures of leadership in the face of endless incoming fire from the Trump administration, one whose strength is buttressed by the gifts of grace and diplomacy and humility.

That’s a tall order, but only one candidate ticks every box on my list. We need Kelda Roys to carry the Democratic banner in the general election. Kelda Roys is the progressive, competent and proven candidate for governor who will win in November."

Read Lt Governor Lawton's full endorsement here.

WEAC President Peggy Wirtz-Olsen:

“Senator Kelda Roys is a leader who has done her homework on solutions to the school funding crisis, and she has a broad, deep base of knowledge in labor and Wisconsin public education. She has a great track record of collaboration and responsiveness, and she has proven that she wants to listen, learn, and partner with public school professionals. She’s passionate about us and about who we are as teachers and support professionals.

“The members of the WEAC Political Action Committee, representing local union members and public education employees throughout Wisconsin, emphasized Senator Roys’ core values of preparedness, courage, equity, and authentic partnership, all of which align with our union’s priorities for students and the education professions.”

"Some progressives talk about great ideas but have few, if any, actual accomplishments that improve the lives of the average working families. Kelda gets things done."

Kelda Roys is my choice for Governor. In a strong field of candidates Kelda has a previous statewide campaign, invaluable experience during tumultuous times in the legislature and a compelling personal story to offer. Voters judge character and whether a candidate is comfortable being a politician, optimistic and at ease with people from all walks of life. This shines through with Kelda.

We endorse leaders who show up under pressure. Kelda Roys has spent her career defending reproductive freedom and fighting for economic justice at moments when both were under direct attack. She understands governance as the protection of rights and the expansion of opportunity, especially when those rights are being actively challenged. She has had our backs in the hardest fights. Now it is our turn to have hers.

Kelda is the bold progressive leader we need to unite our party and defeat Tom Tiffany. She knows how to win and how to use power to help people. It's time to unite behind her powerful vision for Wisconsin's future.

Senator Kelda Roys is the type of strong leader we need to move Wisconsin forward in these difficult times.

Kelda’s robust experience in both the Assembly and Senate demonstrates she knows what it will take to get meaningful work done for Wisconsinites. Kelda is the strong leader Wisconsin needs to meet the moment, stand up to a corrupt and dangerous Trump administration, and move our state forward.

Kelda is the leader Wisconsin deserves. She's tougher than nails, with a bold progressive vision for our state. I know she can unite our party and defeat Tom Tiffany in November.

“Kelda is an effective leader who makes government work for people. Wisconsin needs someone who can communicate with the legislature to get things done. She is a proven and trusted partner who will fight for our children, families, veterans, and farmers.”

Over the years, Kelda and I have worked together on childcare affordability, small business support, and reigning in big tech. I have seen first hand how she stood up to bullying politiicans, and how she delivered on policy goals when common ground could be found. Kelda is kind, collaborative, courages, strategic, and calm under pressure. We will be well-served by having her as our Democratic nominee and future governor.

"I am proud to endorse State Senator Kelda Roys for Governor of Wisconsin because she is a proven progressive leader with the vision and experience our state needs right now. Kelda has consistently stood up for working families, reproductive freedom, fair and accessible elections, and an economy that puts people first. She pairs strong policy knowledge with a clear and confident presence in the media. The new media age has transformed politics by enabling rapid, interactive communication that allows citizens, politicians, and movements to shape public opinion instantly through digital platforms and social media. Kelda is not only superior in understanding this dynamic behind the scenes, she is talented in out in front. This makes her an effective advocate for Wisconsin values. Kelda Roys has the ability to lead, communicate, and build a more just and inclusive future for our state."

Kelda is brilliant, experience, and progressive. She is the candidate we can trust to beat Tiffany and actually deliver for us. We cannot take the risk of losing, and Kelda is our best chance to win a Democratic trifecta.

"Kelda is a fighter and is the best candidate to lead Wisconsin in this pivotal time. She understands what our counties and municipalities need and will deliver the resources we need to take the burden off of property taxpayers. Since our time in the Assembly together almost 20 years ago, I've admired Kelda's smarts and effectiveness at getting things done in the toughest political environments."

We need to win the governorship and I believe Kelda is the best person to do it. Her progressive values and positions on helping hardworking Wisconsinites give us the best chance of beating Tom Tiffany. Kelda has no baggage or scandals -- just good policy to help move our state forward.

"Wisconsin needs a governor who will support public schools, protect our natural resources, and restore local control to our communities. One who will ensure that every worker is paid a living wage, healthcare is affordable, and the rich finally pay their fair share in taxes. Kelda has been fighting for our freedoms for over two decades, and she will make a fantastic governor."

"I'm voting for Kelda Roys because as a lawyer, she will stand up to Trump, and as an effective legislator, she knows how to make real progress on housing, childcare, and reducing racial disparities. I'm excited for Kelda to be our first woman governor!"

"I'm supporting Kelda Roys for governor because she's not just right on the issues, she's ahead of the curve. While others are still figuring out what's happening, Kelda is already taking bold and decisive action. Whether it's protecting reproductive rights, fighting for climate justice, or defending democracy, she doesn't wait for permission to do the right thing -- she leads. Her ability to anticipate challenges and move quickly set her apart as the kind of governor Wisconsin needs right now."

"Kelda is the strongest choice for governor because she has spent so much time traveling around the state and building connections with rural communities. We need a governor who brings us together and will help protect Wisconsin from the harm that Trump is doing to our farmers, our communities, and our state."

"I’m proud to support State Senator Kelda Roys for governor of Wisconsin because she is a strong supporter of our state’s public schools, who is willing to genuinely listen and work with educators. In addition, she has shown her willingness to stand-up to Authoritarian bullies in order to protect our democracy. Kelda supports overturning a 2011 Republican pension change that restricts the ability of retired public employees to receive their earned retirement benefits if they choose to work in retirement. Senator Roys will make a courageous and dynamic governor."

"Wisconsin has amazing people, natural spaces, and cultures, regrettably-we are also a state that ranks near the top for insidious racial disparities. With Kelda's decades of service and commitment to all reaching their full potential regardless of their backgrounds, I have no doubt that Kelda is the choice for Wisconsin's next Governor."

"I'm proud to endorse Kelda Roys for Governor because she's the leader who can beat radical Tom Tiffany and deliver real results for working people. Kelda has always spoken truth to power and fought for higher wages, lower costs, and more freedoms for Wisconsin families. At a moment when working people are being squeezed from every direction, Kelda is the governor who will put workers first."

"I am proud to endorse Kelda Roys for Governor. I have seen how state policies directly impact our community, and I know Kelda is the leader we need. She stands out for her genuine care for working families, her proven record of listening and turning that into action—like fighting for affordable childcare and healthcare—and her unwavering commitment to defending our personal freedoms. Kelda Roys is a leader of integrity who will always put the people of Wisconsin first."

“As a Douglas County Supervisor, I know how important it is to have state leaders who understand the challenges and opportunities facing communities in every corner of Wisconsin. Kelda Roys is a proven leader who listens, works collaboratively, and is committed to building a stronger future for our state. I’m proud to support Kelda Roys for Governor because she will stand up for working families, invest in our public schools, and make sure rural and northern Wisconsin communities have a real voice in Madison.”

“Speaking as an individual and not on behalf of the Green Bay Area School Board, I want to share why I’m proud to endorse Kelda Roys for Governor. As the School Board Clerk, I’ve seen firsthand how important strong leadership is for our schools and our communities. Kelda understands that when we invest in public education, support working families, and listen to the people we serve, our entire state thrives. She brings the integrity, vision, and commitment Wisconsin needs to move forward."

"As a member of the Sparta School District Board of Education I know how important leadership is that supports students, families, and educators. I am proud to endorse Kelda Roys for governor because she has made the strongest commitment to fully fund our public school system. Kelda will ensure access to services and make sure every child gets the opportunities they deserve to thrive in our public schools. Strong schools are the foundation for a strong future and no one knows that better than Kelda Roys."

“Kelda Roys has always been a leader who brings people together to tackle tough challenges and deliver real results. As a former Madison Alder, I’ve seen how important it is to have leaders who listen to their communities and fight for policies that improve people’s daily lives. Kelda has the vision, experience, and determination Wisconsin needs in its next governor. I’m proud to support Kelda Roys for Governor.”

"Kelda Roys has admirably served her constituents for years. I trust her to stand up for our Constitution and our values. Kelda is the best candidate to build a stronger, fairer Wisconsin and I'm proud to support her campaign."

"I support Kelda because I know she is committed to the health of Wisconsinites and the health of our environment. Her many years in the legislature and as a leader make her the best-qualified candidate for governor."

"Kelda knows that working people are getting a raw deal because billionaires and big corporations keep sucking the profits out of our communities. Kelda will be a governor who stands up to them and fights for all of us to have a fair shake, and an economy that works for everyone."

"I'm endorsing Kelda because, as a father of 3, I'm concerned about the health and education of my kids. Kelda has always fought to give Wisconsin better access to healthcare and quality schools."

"Kelda is an executive and leader I have admired for a decade. We have talked budgets, housing policy, and the tech sector, both in the Capitol and at playdates with our kids. As working moms, we collaborate to make Wisconsin a great place to raise a family, work, learn, and retire. I'm proud to support her as the strongest candidate for governor in 2026."

"Kelda is the leader we need at this pivotal moment -- someone who will fight tirelessly for our communities, providing opportunity and a brighter future for all."